I am working with Wiley Publishing (Sybex) on a Yahoo! Web Analytics book project. I am writing the book during the fall 2008 and beginning months of 2009.

Yahoo! Web Analytics

Tracking, Reporting, and Analyzing for Data-Driven Insights
ISBN: 9780470424247, 2009, Dennis R. Mortensen

About the Book -   (Amazon US, UK)
Written by web analytics expert Dennis R. Mortensen, who is Director of Data Insights and the face of Yahoo! Web Analytics, Yahoo! Web Analytics is the first and only book on the software and offers detailed, hands-on tips and techniques while showing readers how to actually implement the web analytics methods and concepts that theoretical books just talk about.

Yahoo! Web Analytics begins with an advanced installation guide that offers crucial advice about data collection groupings and tracking code customization. The book then explores advanced content and conversion tracking, showing readers how to track everything from revenue in multiple currencies to various conversion actions, including multiple sales actions during the same visit. Enterprise campaign tracking, including paid search setup and how to create and manage multiple campaign categories, is followed by in-depth information about merchandising tracking and reporting. Advanced implementation chapters covers such crucial topics as tracking custom fields and internal search, and implementations for Flash- and Ajax-based objects, as well as dealing with enterprise content management and e-commerce systems. Part II of the book is an in-depth explanation of the best ways to set up and use Yahoo! Web Analytics’ powerful reporting features. After readers have a full understanding of the reporting interface and advanced filtering capabilities, the book details the best ways to customize reports in such categories as demographics, content, navigation, and sales. The following chapter delves into the best ways to use the powerful dashboards and will reference the dashboards presented in the book’s color insert so readers can see the powerful dashboard capabilities in color. Part II concludes with chapters on advanced reports, such as path analysis and funnel analysis, and detailed information on using the software’s application programming interface. Part III shows readers how to reach actionable insights and analyze and optimize content, forms, and paid search.

Featuring in-depth information, hands-on examples, fascinating case studies, and a 32-page color insert that shows interesting dashboard configurations and data visualization examples, this book is sure to be a must-have treasured resource for all Yahoo! Web Analytics users.

Find a brief outline of the planned chapters below:

Part I – Advanced Web Analytics Installation
Chapter 1 - Getting started
Chapter 2 - Content and advanced conversion tracking
Chapter 3 - Enterprise Campaign Tracking
Chapter 4 - Merchandizing tracking and reporting
Chapter 5 - Advanced instrumentation

Part II – Using Enterprise Web Analytics: From Reports to API
Chapter 6 - Working report results
Chapter 7 - Customize report results
Chapter 8 - Using basic reports as templates for customization
Chapter 9 - Using dashboards
Chapter 10 - Distinctive reports and usage
Chapter 11 - API Usage

Part III – Actionable Insights - examples to pursue
Chapter 12 - Paid Search analysis and optimization
Chapter 13 - Form analysis and optimization
Chapter 14 - General content analysis and optimization

Appendix
Appendix 1 - API
Appendix 2 - Dashboard Examples
Appendix 3 - Certified Agency Partners