The Web Analytics feature race is largely over

The Web analytics feature race is largely over and we are left with Web Analytics providers competing on Price and Flexibility

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– I finally signed the contract with Wiley Publishing and will write the following book during the fall: Yahoo! Analytics, Tracking, Reporting, and Analyzing for Data-Driven Insights

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I am participating in a Snow Valley briefing on how the Yahoo! acquisition of IndexTools affects the web analytics market. Thursday 3rd July 2008.

- An introduction to Index Tools and how it can help your business
- How organisations can get access to Index Tools now
- What the deal means for clients using Index Tools already
- How Index Tools compares to other analytics packages in the market
- How to get the most from Index Tools

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Hi, there has been a bit of a, Yahoo IndexTools Web Analytics for Free, debate over at the Yahoo Web Analytics Forum and also a splendid post by Eric Peterson (which is where I got the hilarious blog picture from) - about WHEN we will be FREE for all.
We sent out the below message on the [...]

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… and as you can see; that means a bit of clutter while moving. :-)
Sorry about that! - But Joost finally persuaded me.
See you soon, with real content and insight!
Cheers :-)
Dennis R. Mortensen

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My good friend Siegert from These Days interviewed me the other day – over at his blog ActiveMetrics. We talked about the following exciting subjects:

- What is the USP of your WA solution?
- From your experience, do you see a difference between the WA market in the US and Europe?
- How do the three supposedly most advanced regions of Europe compare in level of Web Analytics advancement?
- What’s your opinion on Eric Peterson’s suggestion to setup a separate WAA for Europe?
- What will be the next step or hot topic within WA? How do you see the evolution?

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Summary:
Based on the results of ’the 5 most used Web Analytics reports’ usage study - one can conclude that there is an evolution towards less use of standard reports for the sophisticated Web Analytics user. In point of fact to the extent where 1 in 10 reports requested by a sophisticated web analytics user [...]

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And the name is… IndexTools, a Yahoo! service. But I am quite sure that with Y! Californication :-) - and our strategy taken into consideration, that one might see something more integrated later.
On another note, for those interested, all previous IndexTools direct clients and partners are now transferred to our FREE model under the new [...]

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I am almost embarrassed to say, but I caved in! :-) … and joined Twitter.

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There’s a lot of positive talk about what IndexTools (Yahoo!) Web Analytics is capable of. I created a 5 minute introduction into the features of IndexTools as an appetizer of the look and feel and some of the basic features - for those who do not yet have an account. This is not comprehensive and [...]

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